Convergence Offering New Opportunities

The power of the mobile is growing. Smartphone technology is no longer the preserve of business users and devices like the iPhone and Android Phone show that consumers are seeking ever increasingly sophisticated interactions via their devices.

‘Mobile Phone’ is an increasingly poor description for the devices most of us are carrying in our pockets or bags. They are our cameras, videos, TVs and productivity centres. They capture our most intimate moments with family and friends and tell the boss when we are late. I described the mobile recently as a modern totem and it is. Throughout the world the mobile phone is the device that links us together.

…And that is powerful. Many organisations put mobile interactions at the bottom of their ‘to-do list’ but is this the right place? Right now the world is still reeling from the aftermath a massive global financial crisis the likes of which few if any have seen in their lifetimes. Yet in a time when ‘cash is king’ and every channel of communication needs to work as hard as possible for business significant numbers still choose to leave out the one channel that is truly global and always with us.

Imagine:

  • Customers placing orders with you whenever they want to wherever they are. Their mobile phones allowing them to compare prices and research best deals.
  • Students learning in the field and ‘on the go’ using mobiles to send back feedback and interact with tutors and colleagues.
  • Carrying out banking wherever you are. The mobile web means no long telephone queues to check you balance or move money.

These are just some of the activities convergence technologies can and are allowing. With the right interfaces customers do not need to queue up or ring customer services, they can connect, browse and transact all from their mobile, whenever and wherever they want to.

So where does that put your business or organization? Are you ready for the global opportunities? 3 Sheep is well placed to help your company take its place in the connected mobile world. Please contact me to find out more.

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