“…for there is only one thing in the world worse than being talked about, and that is not being talked about.”
(Picture of Dorian Gray by Oscar Wilde).
After scaring the bejesus out of his followers late last year by considering leaving Twitter Stephen Fry, the national treasure, announced a hiatus at the start of the New Year from all things social media while he finishes his new book.
Mr Fry’s departure from the web’s social media scene (albeit temporary) does seem to reflect a mood of the moment of people questioning the value of these virtual connections.
Moddr, a Rotterdam based medialab are currently promoting their rediscovery of a ‘real life’ by promoting their Web 2.0 Suicide Machine (the promotional video is very droll and one suspects a tongue or two might be stuck firmly in cheek). The online tool, removes, entirely your Web 2.0 presence. At the time of writing less than 900 people had slit their virtual wrists but the process has caused enough concern for the folks at Facebook to block access to the machine.
…and everyone knows at least one person who refuses to use Social Media (in my case usually my most technical adept friends, perhaps they know something we don’t?
So is the social media party over? Or at the very least are the drinks and nibbles running low?
Try explaining Social Media to someone not using it. It is not that easy, is it? What do you say? Many people I know still approach their social media interactions as a guilty pleasure. Yet I know those, housebound or in difficult circumstances for which their Facebook account is often a direct line to the outside world. For me, I am in touch with friends from university, school and family far more frequently than I could be via letter or email writing. So for my circle social media is an enhancer of real world connections not a distraction as critics claim.
Professionally, the Social Network is increasingly important. Services like Twitter allow me to keep up-to-date with product and technical announcements and to connect with people all over the world and understand how technology is affecting them. Networks like Linkedin allow me to interact via the discussions with other professionals and explore business opportunities. They mean I do not have to travel as much, reducing my costs and my environmental impact. I also do not need to buy as many publications, another cost and environmental saving.
A phrase increasingly used is “social media capital” (I think Oscar Wilde put it far more eloquently with the quote that opened this post). Stephen Fry when he mused about leaving Twitter last year, saw how much social capital he had by the ensuing outcry begging him to stay. His Social Media hiatus has made the BBC news. Ironically (or not depending how you view it) by announcing that “Elvis has left building” he has pushed his social media capital value higher.
Moddr by creating their Web2.0 Suicide Engine are of course the talk of the very channels they offer to purge from your life.
Business, needs to understand that this is not a push medium like good ‘ole fashioned TV but one of engagement and interaction. The message is – push too hard on these channels and you will soon be pushed out.
The language changes as does the medium of the communication but the purpose doesn’t. In the fictional world of Dorian Gray to be recognised in society was everything. It gave you status and opened doors to power and influence. The stories of Jane Austen are similar (if perhaps a little happier). Facebook, Twitter and the rest are new technologies; their functions, though, reflect that humans still need to communicate to do business and maintain relationships and that is not going to change anytime soon.






